Most businesses have analytics installed and almost none of them trust the data. Tracking was set up years ago by someone who left, conversions fire twice, and nobody is quite sure which channel produced last month’s sales. So decisions get made on gut feeling with a dashboard open for decoration.
We fix the tracking first, then build reporting that answers the questions you actually have. Which channel makes money. What a customer costs to acquire. Where people drop out. Then we sit down with you and explain what to do about it.
If you cannot answer basic questions about your marketing with confidence, your data needs attention. These are the most common signs.
Almost every account we audit has at least one of these issues quietly distorting decisions.
Audit
Plan
Review
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No mystery, no black box. Here is exactly what working with us looks like.
Fixing tracking comes first, because every report after that depends on it.
In our experience, most accounts have at least one significant issue. Duplicate conversions and untracked phone calls are the two we find constantly.
Especially then. Ad platforms optimise toward whatever you tell them is a conversion. If that signal is wrong, the platform will confidently spend your budget in the wrong direction.
Yes. We usually repair and extend an existing setup rather than starting over, unless it is beyond saving.
Usually we need access to Google Tag Manager and your analytics accounts. Most changes happen there, so access to your site code is often not needed. Where it is, we can work with your developer.
A standard setup is usually complete within two to four weeks. Larger ecommerce or multi platform setups can take longer, and we give you a clear timeline after the audit.
We configure consent banners, consent mode and data settings in line with the privacy regulations that apply to your audience. We still recommend a legal review for final compliance decisions.
Yes. Your Looker Studio dashboard is live and available whenever you want it, on desktop or phone. Monthly reviews explain what changed and why.
Attribution decides which marketing gets credit for a sale. Most customers touch several channels before buying, so looking only at the last click can lead you to cut the very channels that started the journey.
A full-service digital agency turning search, social, design and technology into growth you can measure.
+1 213-293-0540
nexaclicks@gmail.com
1942 Boadway Ste 314-C Boulder CO 80302
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